B2B organizations are significantly underperforming their potential by managing customer engagement channels as independent ...

Product integrations—which are any integrations that your platform provides to clients' and prospects' applications, typically using APIs—are critical to helping B2B companies acquire clients, retain ...

Daniel Kushner, CEO and Co-founder of Oktopost, is a seasoned B2B marketing strategist and entrepreneur who has spent over a decade leading marketing and sales efforts in tech-driven organizations. He ...

PHILADELPHIA, PA — pharosIQ unveiled a major upgrade to its atlasIQ Intelligence Engine, positioning the platform as a ...

A new generation of B2B buyer is here and ready to upturn the sales funnel as we know it. So how can B2B organizations look to adapt the sales funnel for their new digital customer? With a new younger ...

Not investing in B2B brand-building also allows competitors to fill the gap and establish a leadership position. So, if and ...

Events are a tried and true marketing method —and for good reason —79% of US marketers report that they generate sales via event marketing. Events are an excellent avenue for showcasing or launching ...

Forrester (Nasdaq: FORR) today opened calls for nominations for its 2026 B2B Return On Integration (ROI) Honors and B2B ...

Unveiled at B2B Summit North America, Forrester’s new research calls on leaders to grasp the full complexity of B2B buying and evolve their growth strategies to engage buying networks Many of today’s ...

B2B brands are moving online at a rapid pace. According to a recent Accenture Interactive study, 59% of B2B organizations in the U.S. see a third of their customers transacting online. However, ...